A former winner of Project Runway Canada, Sonny Fong has distinguished himself within the Canadian design industry with his luxe ready-to-wear collections for VAWK. From dressing celebrities like Katy Perry and Elisha Cuthbert to producing some seriously standout collections, Fong is poised to become a global name in the fashion industry. His pieces have already appeared on red carpets from Cannes to the Grammys and in notable publications throughout Canada and abroad. Fong is known for feminine pieces with just the right amount of edge and it’s for this very reason that his line has quickly become a favorite of mine. Balancing innovation with classic techniques, femininity with modernity, VAWK is truly one of the gems of the Canadian fashion industry.
What inspired you to start designing?
I love the fast pace process of design because fashion allows me to turn over new ideas every six months
Where did you draw inspiration for your latest collection?
My inspiration was Middle East meets street style. That came for working with a client who was getting married in Dubai and we were listening to a lot of hip hop and gangster rap in the studio at the time.
Who is the VAWK woman?
The VAWK woman is the woman who loves fashion, celebrates her body and loves a bit of edge.
Do you think there are any special aspects of the Canadian design industry that sets it apart?
There isn’t a particular style that identifies Canadian designer and each designer has their own voice.
What are your three top tips or bits of advice for aspiring young designers?
Know that fashion is a business, a business mind will take you far.
Know your customer and your target market, what is the end use of your product?!
Watch how you spend money, be wise and conscious of how you spend time and money.
What are your wardrobe must haves for Spring/Summer?
For this Spring/Summer I’d say something that is embellished in a fun way! Colour anything and great sandals
Are there any designers that you find really inspirational?
I love all international designers, there isn’t one specifically. Each one has something to say in their design and their own vision of their brand. I look at how they channel their voice and do the same with my line.
